Start from the future

We always start from the future and work our way back. Where you will end up in due time is also determined by your past (heritage and company DNA) and your present situation (skills, capabilities and resources). We call this approach 'applied futures'. We work with tools and methodolgy that help you to translate any idea about the future into something you can start activating in your organization today. Our approach of applied futures is based on Hermann Minkowski's 'cone of possibility' underpinned by a 4-step philosophy for transformation.